In this document, we provide our clients with a brief look at how new technologies have altered the traditional design and visual communications processes. In hope of increasing the awareness of our potential clients prior to a job contract is signed and of streamlining the client-artist relationship, we pinpoint the potential areas of misunderstanding that may arise in this technology environment between our clients and our staff.
 
Website Development Issues
Website design and development is the most technical and dynamic version of visual communication means. Some of our customers unfamiliar with the internet have various questions about what WWW really is, the differences between the WWW and the traditional media, and how business is conducted on the WorldWideWeb.
The standards for coding Web documents and the capabilities and types of side-features accessible through a Web document (such as "electronic commerce", "secure transaction", and "push" technologies) are continuously evolving at a rapid pace. The browsers that "pull" the Web documents from the Internet are also in a constant state of evolution.
At DPS DESIGN, we spend a considerable amount of time and resources to keep abreast of these standard and software changes to offer our clients the state-of-the art.
With the Internet technology, artistic approaches to electronic visual communication now implies much research is done on-screen or online to access art previously created by our illustrators and designers or stock photography and copyright-free art databases.
Graphic design and electronic illustration are integral components of successful website development, with the additional complexity brought by the fact that while the viewers' canvas size is fixed in print media, on the computer, MAC or PC, anybody can resize their "desktop areas" or "windows" to alter the canvas.
All of our expectations from our clients and all points of possible misunderstanding noted in the TECHNOLOGY ISSUES are equally relevant for Website development, and should be reviewed by our Website development clients.
 
Types of common misunderstanding
Site-compatibility:
As in traditional media visual communication projects, our Website development clients typically assume that a web document they are viewing online is complete or close to completion, when in fact much more work would be required to integrate that page in the remainder of a Website, possibly requiring the revision of many other site documents. Clients shoud be aware that most of our design and development time will be spent on such administrative integration stages.
Complexity of web page revisions:
Clients occasinally assume that electronically produced Web pages are designs that can be revised in a jiffy without cost. The client should understand that even apparently simple changes such as changes in the size of logo beyond the original require tedious fine-tuning of the whole web document (as well as the logo image file itself) if quality is to be retained.
At DPS DESIGN, we try to continually educate our clients about the original text-based nature of the Internet and its page composition limitations, and about software and hardware limitations, and explain the parameters of the work included in each job estimate or contract.
Micro-management:
The ability of a client to access our work-in-progress on a daily basis can tempt a client to micromanage, try too many alternative designs, or make unnecessary changes. It is more efficient for all if the client reserves comments based on our presention of our intermediate results at appropriate stages of the project.
Non-standard technologies:
In cases where a client demands the use of newly-evolving, experimental, "beta-version", or non-standardized technologies on their web sites, the associated research and software acquision expenses are considered items separately billable to the client.
Browser-compatibility:
There are many different web browsers out there, with many differing capabilities. Some can color cells inside a table while some can't, some can handle JavaScript codes while some can't, etc. (our standard browser is Firefox 1.5, 2005).
The development of a website that achieves a consistent and beatiful look under multiple browsers is a time-consuming task. We bill our clients separately for validation of their websites for browsers that are not standard at the time when the job is commissioned.
Monitor-compatibility:
There are many different computer monitor types. Some large, some small. In addition, users have individual control over their "desktop resolutions" and "window sizes". The design of Website that perform equally well under all canvas-size conditions is an art, requiring careful planning and validation.
Unless otherwise requested by the client, we optimize our Website pages for being viewed on the most coommon monitors (14", 840 by 640 pixels). Upon request, we can validate your Websites for larger or smaller desk areas. These additional services are separately billed.
ISP-compatibility:
We can develop and electronically store and maintain your Website in-house on the DPS HOSTSERVER. Alternatively, we can design the Website on our Web Server, and then transfer it to the server machine provided by your own ISP (Internet Service Provider). Finally, and preferably, we can design, develop, store and maintain your Website on the machine of your own ISP. The transfer of a Website from one ISP to another one requires always careful and sometimes extensive revisions of all Web documents in the Website and is billable to the client as a separete espense.
File maintenance:
Unless otherwise contracted for, clients are responsible for maintaining their Website files in good condition to ensure successful access by visitors. We advise that the client make any backup copies of all website files on physical storage devices upon explicit permission from DPS DESIGN. (This does not grant any additional rights of reproduction or "mirror sites" located at different WWW addresses.)
Output issues:
Occasionally, our customers will need hardcopy outputs of our sketches or designs for examination and approval purposes. The resolution of outputs is measured in "dpi" (dots per inch). The more dots per inch, the higher the quality of the printed image. Work we produce digitally can be output in a large number of ways, from low-resolution (96 dpi) to very-high-resolution (3,600 dpi) print or photographic methods. These output costs are billed separately to our clients. Our clients should be aware of the output options available to them.
At DPS DESIGN, for approval purposes we have in-house digital color output facilities (720 by 480 dpi).
   
We welcome comments.
Our desire is that the web sites we made should be helpful for you. With your
feedback we can make it a thing of interest to you.
Thank you for your time.
DPS DESIGN - The Creative Station
Quinta da Cumeira, Sobral da Lagoa
2510-651 Obidos/Portugal
Portugal- Contact Phone:+351-262-969330
USA Contact Phone: 1-386-467-3063
and anytime by Email
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updated December 12, 2005 © dpsdesign.com